NEUE MÄRKTE, EXPANSION & INNOVATION
Konzern erhöht den Marktanteil = corporation conquers/captures/picks up higher business/revenue/market share; we have been successful in our bid to eat into rivals’ markets; we are dead set to to pick up/soak up/suck in more clients/users; our key objective this year is to win/attract/canvas new converts; company cracks a new market; organization eyes off move to the big city up north; we should cast our net wide to gain/win more market penetration
man buhlt um mehr Marktanteil = we are ramping up our efforts to gain/grab additional market share; newcomers muscle in on established players/penetrate the local market strongly; a few upstarts are trying to to put a foot in the door; the market battle has been recharged/renewed; our advertising agency is devising/doping out a catchy slogan/theme for our new sales blitz/marketing campaign; marketing experts throw everything but the kitchen sink at a campaign designed to attract more customers and generate more sales
die junge Firma betreibt ein aggressives Marketing = the upstart company elbows in on a crowded market
wir bringen neue Produkte auf den Markt = we are rushing out new products in order to follow a trend and jump aboard; this is the first salvo in the battle to win customers; we’re launching/bringing out/switching on new products/services to the market; this innovative service concept/idea has the potential to deliver substantial benefits to customers
der Markt ist sehr umkämpft = the market is highly competitive
wir verlieren Marktanteile/bleiben auf der Strecke = subdued economic growth is chipping away/nibbling away/eating away at our market share; our market share is dipping/dropping; our market share has frittered away/eroded; we seem to have lost our grip on market share; Startup hat etablierten Betrieben den Rang abgelaufen = new business/start-up is stealing the spotlight from competion/established operators
Firma hat vor, mehr Kunden zu akquirieren = company is intent/bent on growing/expanding/increasing/broadening/building the client base/portfolio; our sales reps hit the road every day to prospect/go looking/canvass for new customers/clients
Marketing Manager tauschen Visitenkarten aus und treffen sich auf einen Kaffee = the marketing managers exchanged pleasantries/ business cards and agreed to get together for/to catch up over a cup of coffee
wir verlagern den Fokus unserer Aktivitäten auf das Luxussegment = our organization is shifting its focus to the white-collar end of the market; with our “newborn king” (latest product novelty) we are focusing on/targeting the high-end/upscale market to push for new blood/ bring new customers on board
die Einführung unseres neuen Produkts ist bestens gelaufen = our new product had a picture-perfect/smooth roll-out
die oberste Etage freut sich auf die neuen Geschäftsinitiativen = management is already salivating over potential revenue and jobs of new business propositions
Wer ist der Initiator des neuen Konzepts? = Who’s the driving force behind this new concept?
wir beschreiten neue Wege = the new scheme shows potential/has the makings of/is forging a path to success; our latest cutting-edge/ state-of-the-art addition is a pioneering development/ground-breaking move; the curtain rises on our exciting new venture/project; today’s celebration marks the launch/launching pad/springboard for our new exciting venture
wir beabsichtigen, eng mit mit ausländischen Partnern zusammenzuarbeiten = corporation looks to pursue/establish international/cross-border joint venture opportunities
die Firma ist dabei, genügend Kapital für das neue Projekt aufzutreiben = the company is in the throes of lining up enough capital for the new venture
wir wollen neue Geschäftsgebiete erschließen = the company envisions to spread its wings in (name of place); we’re thinking of wading into/branching out into a new area
Großkonzern expandiert mit Hochdruck = multinational conglomerate is aggressively shifting expansion plans into the fast lane/into high gear; multinational enterprise is moving forward full speed ahead/is cranking/dialling its growth ambitions up to 11
Unternehmen hat vor, eine Filiale im Ausland zu eröffnen = company outlines its moves/drafts a plan to set up shop/a branch in (city/ country) in the near future
wir sind ein multinationales Unternehmen mit Präsenz in vielen Branchen = we are a diversified plantation-to-property conglomerate
Expansion im Ausland hat Vorrang = getting/securing/establishing a foothold/toehold/beachhead/bridgehead in this region/country is our top priority at the moment; we have increased our cross-border/home-country presence; corporation expands/grows/consolidates its geographical footprint in neighboring countries; as a means to enhance its global/overseas footprint company looks/plans to broaden/ enlarge its horizons; company is raising its international profile in new geographies/regions; last year we successfully boosted/bulked up our presence/reach/footprint in (fill in name of geographical/business area); the corporation is dead set on expanding its international business/portfolio
wir überlegen, ob wir einige Arbeitsplätze ins Ausland verlagern = in order to „delocalize“ jobs multi-national organization considers/flags offshore employment
manche multinationalen Konzerne bereichern sich auf dem Rücken/auf Kosten ärmerer Länder = some multi-national corporations become rich on the back/at the expense of poor countries’ cheap labor
unsere Marketingabteilung nimmt einige Länder näher unter die Lupe = the marketing department is intensifying its gaze on a few selected countries/regions
wenn eine neue Stelle finanziell äußerst lohnend ist, ziehen manche Menschen durchaus einen Umzug (in eine andere/s Stadt) in Betracht = if a new job is financially rewarding some people definitely consider relocating (to a different city/country)
der Haken an der Sache ist, dass nicht alle Familienmitglieder unbedingt bereit sind, ihr Leben für ein paar Jahre komplett umzukrempeln = the catch is that not all family members are necessarily raring to have their lives completely uprooted/upended for a few years
wir kümmern uns um unsere Auslandsmitarbeiter = we have a department that looks after expat (short for "expatriate") communities in a few countries
Beraterfirmen sind immer bereit, im Auftrag von großen Unternehmen neue Geschäftsideen auszutüfteln/zu ersinnen = consulting/ advisory firms are always on the go to spot/sniff/smell/nose out/sense good business models on behalf of large companies; our company always looks to promote/embrace/source/bring up bold concepts; giant corporations scour the world/look to identify new business links/ connections; management is keen to kick around/bounce around/hash out this exciting new prospect; the corporation is exploring/drawing up new ways/scenarios to launch a product; our advertising agency will make a pitch for our new creation/concoction this afternoon; well, I think that this invention is the best/greatest thing since sliced bread
soeben hat er eine zündende Idee/Eingebung gehabt = he just had a lightning-in-a-bottle/an aha moment
unsere Führungsetage scheint sich auf die Idee/Sache einzuschwören = it seems to me that our top executives are keen to buy into this odd idea
jede Firma braucht ein paar Querdenker mit skurrilen Ideen = every business outfit needs a few irascible mavericks/rogues/lateral thinkers/seachangers who display a penchant for lateral/out-of-the box/square thinking; it pays to stay out of well-trodden paths/routes/ territories; we can see things in a new light if we take/adopt an “out of the box”/a cutting-edge approach; the corporation will be onto something with these new left-field/unorthodox/trailblazing ideas
diese neue Idee sollte weiter thematisiert werden = the idea that was recently floated is worth revisiting
wir müssen innovieren, nicht stagnieren = we have to keep with the times if we are to capture/embrace new trading ventures; company should try to be innovation-prone and come up with some thought-provoking concepts and not be a dinosaur/fossil; maybe we should take a blue-sky approach, i.e. a noncommercial way, which is not connected with any (immediate) profitable purpose
Firma entscheidet, nicht so schnell zu expandieren = company has decided to pull back on/tame expansion
wir haben keine brauchbaren Geschäftsideen entwickelt = we have been left bereft of new ideas/options
diese Idee zieht nicht; angeblich haben wir unseren Vorschlag nicht gut verkauft = this idea cuts no ice/won't wash; let’s debunk/ditch/ scorn/discard/ dismiss the idea of launching this new business system/concept; this idea/concept is way too far-fetched; it seems that our proposal has somehow failed, so we must have undersold it/sold it short
wir haben uns richtig blamiert mit unserer katastrophalen Marketingkampagne = we really jumped the shark with our disastrous marketing campaign
seine/ihre Idee/Initiative wird ausgebremst = his/her idea/suggestion was promptly shot down/slapped down/silenced/suppressed/ nipped in the bud/discarded/dismissed by the boss; he/she was told to take his/her foot off the gas pedal on the initiative; the supervisor didn’t subscribe to/resisted his/her innovative marketing idea; his new idea/initiative has been killed off by overregulation/excessive regulations; the company is holding the line on her/his wide-ranging recommendations; management has resisted her/his idea; his/her pitch is short on substance; my boss isn’t really on board with my idea/suggestion
nun spürt er/sie Genugtuung, weil sein/ihr Plan/seine/ihre Strategie doch berücksichtigt wurde = now that his/her plan/strategy was after all adopted he/she feels vindicated
Wie wäre’s mit einer Neuauflage für ein altes Modell? = What if we gloss over an old model/product, add some bells and whistles and put a new spin on it?; this is a warmed-over version and not a new model/innovation
wir wollen auf Nummer sicher gehen = we should play it safe/hedge our bets and make sure all our new products/systems are surefire/ foolproof/fail-safe/bulletproof; we decided to take the safe option
