ÖFFENTLICHKEIT & UMFRAGEN   

viele Prominente/Menschen genießen den Ruhm/das Scheinwerferlicht = many celebrities revel in the spotlight; movie stars relish taking center stage; the press seems to be keen to put/turn/shine the spotlight on the freshly-appointed Central Bank chairman; all of a sudden he found himself thrust into the spotlight 

berühmte und reiche Leute meiden die Öffentlichkeit bzw. halten den Ball flach = many rich individuals are publicity-shy; celebs usually shun the limelight/ spotlight; millionaires prefer not to live in the public eye/face/in the view of the general public; the famous author tries to fly/stay under the radar as much as possible

Schauspielerin ist nicht mehr so gefragt wir früher = the actress began falling from grace after she got married 

nach Flugzeugabsturz steht Airline eine Public-Relations Herkulesaufgabe bevor = in the wake of the accident the airline is facing a public relations minefield; we need to recover from a public relations black eye

nach dem Umweltdesaster versucht der Konzern, sich zu rechtfertigen = after the environmental calamity the corporation acts/speaks defensively in order to stay in damage control mode; a company spokesman dismissed the negative media reporting as a “complete overreaction”

das war die erste gute Reaktion nach dem PR-Gau des Jahres = this was the first positive reaction from the PR disaster/flop of the year

Kommunikation wird groß geschrieben = communication is a must

es lohnt sich immer, einen kreativen Werbegag aus dem Hut zu zaubern = it always pays to create/pull off a great PR/publicity stunt

man darf die öffentliche Meinung nicht unterschätzen = the fickleness/volatility of public opinion should not be overlooked; media experts follow the ups and downs/the shifting sands of public sentiment/opinion

manche Medienexperten scheinen zu wissen, wie man die öffentliche Meinung beeinflusst = some columnists appear to know how to influence/sway public opinion (the media/press is also referred to as “the fourth estate” due to its power to influence the general public) 

eine Umfrage zur beruflichen Zufriedenheit wird durchgeführt  = a survey/poll/canvass will be conducted on/about job satisfaction

Befragte sollen nur eine von fünf Möglichkeiten ankreuzen = individuals polled/respondents should tick just one box out of five options

Beispiele für Leistungsbewertungen: sehr gut, gut, zufriedenstellend, schlecht, sehr schlecht  = here are the options for a performance assessment: excellent, good, satisfactory, fail, egregious

eine Umfrage kann ein zuverlässiges/feinkörniges Barometer der öffentlichen Meinung oder nur allgemein sein =  a poll/survey can be either a reliable/fine-grained barometer of public opinion or simply a broad-brush analysis 

aus einem Bericht geht hervor, dass die meisten Bürger gegen die Einführung vom Abtreibungsgesetz sind  = the report (has)  revealed/ suggested/found that most people were against the introduction of abortion laws

Umfragedaten werden ausgewertet = data/stats compiled from the poll/survey will be assessed/processed/examined/sorted out/graded/ analyzed; government experts/analysts will now crunch/run the numbers of the latest poll

Wie stehen derzeit die Umfragewerte des Präsidenten? = How is the president’s approval rating faring?

die Bundeskanzlerin hat gute Umfragewerte verbucht = the prime minister is doing fine/scoring good ratings/marks at the approval polls/ popularity stakes; right now/currently his standing in the polls is pretty high; the president’s approval ratings are surging/soaring again

Wie schneiden die Parteivorsitzenden in den Umfragen ab (Politbarometer)?  = How are party leaders/federal politicians faring/scoring in the political monitor/approval polls?  Who’s ahead in the opinion/ratings polls? 

beim letzten Politbarometer wird der Kandidat von 35% aller angemeldeten Wähler als Bundeskanzler bevorzugt =  candidate’s favorability rating in our latest poll is 35% among registered voters

die Umfragewerte (Politbarometer) sind dürftig/im Keller = currently the president is scoring poor approval ratings; the president’s popularity is still staying in the doldrums/is down a few notches; the president’s management of the crisis is getting low marks/grades; lately the prime minister hasn’t been doing well at the ratings sweeps/the popularity stakes   

Politiker/Partei geht ins Quotentief = support for the government party is dwindling/bleeding/haemorraging; his/her approval ratings went into negative territory; the governor’s approval rate is stumbling/slipping;  confidence in the government has hit/is at rock bottom right now;  the prime minister's popularity has been ebbing for some time; PM’s personal ratings slip as internal quarrels within the coalition continue

Bist du Anhänger der SPD oder der CDU? = Do you stand with the Democrats/Labor or Republicans/Tories?    

Wer ist der beliebteste Politiker im Lande?  = Who is the top-of-the-pops politician in the nation’s popularity stakes?

seit Beginn der Datenerhebung waren seine/ihre Popularitätswerte nie so niedrig = since statistics started being tracked his/her approval rating has never been so low 

Wie bewerten Sie unsere Hoteldienstleistungen und Einrichtungen?  = How would you rate our hotel facilities and service?

Finanzbehörden bearbeiten statistische Werte/Eckdaten = financial institutions analyze/slice and dice poll findings/set up fact files/ record facts and figures