STRATEGIE


dies ist der Schwerpunkt unserer Strategie = the linchpin/centerpiece/signature effort of our strategy is to boost shareholders’ value/ equity; central to the plan/at the core of the proposal is our quest to carve/chart a path to financial independence; our major/key focus will be on overseas expansion

Unternehmen verkündet/verabschiedet/erstellt eine neue Strategie/Blaupause = corporation releases/stakes out/unveils/lays out/ discloses a new strategy/blueprint  

unser Unternehmen hat beschlossen, eine zweigleisige Strategie zu verfolgen =  our corporation has decided to embrace a two-pronged strategy

Firma setzt auf neue Technologien = corporation banks on/bets on/stakes its future on new technologies; company paves the way for/ sheds light on/puts forward/lays forward the groundwork/foundations of its new strategy

lass uns mal alternative Strategien unter die Lupe nehmen = let’s sound out/canvass persons for input about different ideas/new suggestions on how to enhance our sales/marketing efficiency/performance; we should open new strategic routes/set new benchmarks to secure the company’s financial stability

wir sollten den Branchenprimus nachahmen = you’ve gotta play follow-the-leader when it comes to attracting new business

vielleicht sollten wir unsere Konkurrenz nachahmen  = maybe we should follow the template/blueprint laid down by the industry leaders; we could take a page/leaf from our direct competitor’s book/script

für manche Firmen spielen einige Geschäftsbereiche strategisch betrachtet nur eine Nebenrolle = some business sectors/units are strategically regarded as a backwater/relegated to fringe status

egal wie, wir müssen einen Paradigmenwechsel/eine strategische Zäsur vollziehen = corporation ushers in a fundamental change in the business model/a paradigm shift; we definitely need some game-changers/quantum shifts; it’s about time we changed from old models/ entrenched or ingrained habits; we know that old habits are hard to break, but for better or worse we have to transition away from them

man soll sich an die neuen Regeln gewöhnen = you’ve gotta get used to/navigate the new rules

unsere Firma muss zukunftsorientierte Strategien entwickeln  = our company must be forward-looking/forward-thinking; it’s paramount to have more forethought/forward-thinking people/ideas/forward-focused policies; state-of-the-art/leading edge/cutting edge/whizbang technology is/are essential parts of the strategy equation; the strategy should include future-proofing concepts and products, as well as embracing world’s best practices; only a few selected managers are privy to the key goals of the new company strategy   

die Messlatte wurde gerade etwas höher gelegt = the bar we must get over just got a little higher;  this is the bar the company will have to clear 

man redet aneinander vorbei = we just keep talking past one another; sometimes managerial models operate/work at cross purposes with the strategic objectives

der Konzern hat die Strategie plötzlich umgeschwenkt  =  the new management team has decided to shift/move the goalposts; the corporation has changed its strategy/course/direction/actics midstream; corporation has to respond/submit to the winds of change; “How about bringing a different spin to the company strategy?”, the new CEO proposed 

einige Führungskräfte hinterfragen die Entscheidung, weshalb jetzt “die Pferde gewechselt werden”?  = some managers dispute/contest/ question the wisdom of the decision; question marks are being put at the decision of moving the goalposts/changing course midstream

Firma gerät in eine finanzielle/politische Abhängigkeit = the fate of the company largely hinges on/depends on/rests on/rides on its capability to meet short-term financial obligations; by and large our decision-making is contingent on/reliant on economic sentiment; our operating procedures are sensitive to government policy; we are being held hostage by/of previous mistakes/decisions  

wir müssen uns doppelt absichern = we should take a belt and braces approach

Vorgesetzte müssen das ABC/die Grundlagen des täglichen Geschäfts beherrschen = supervisors need to know how to manage/handle the X’s and O’s/the nuts and bolts of the daily operation

jeder Mitarbeiter wird angehalten, sich mit dem neuen Prozedere vertraut zu machen = according to management employees are supposed to warm (up) quickly to the idea of new procedures/a new project; before implementation fresh blueprints/game plans/basics/ baselines/outlines should always go under the microscope

die Belegschaft drückt ihren Unmut aus, wenn ihre Vorstöße abgelehnt werden = staff dislike having their ideas/proposals dropped/ slapped down/rescinded/rejected/resisted/snubbed without a sound reason; it’s always easy for management to dismiss/reject/discard the notion/suggestion of an initiative; the corporation poured cold water/slammed the door on the latest staff proposal/initiative

Multi zeigt hohe Risikobereitschaft = with its bold foreign investment policy multi-national conglomerate courts danger/near misses/ narrow scrapes; sometimes it’s worth going out on a limb to achieve an objective; our investment strstegy is starting to pay (early) dividends 

du manövrierst dich in eine Sackgasse, wenn du denkst, dass dein Plan sich durchsetzen wird  = you’ll paint yourself into a corner if you think your plan will succeed/will beat the odds

nicht alle Menschen sind risikofreudig = some people are gun-shy/keep dialling down risk tolerance; some companies set up a rainy-day to hedge themselves against any form of financial disaster/strife; I wouldn’t stick out my neck in the current risky stock market

dieses Projekt ist uns eminent wicht, es steht sehr viel auf dem Spiel = there is plenty/a lot  at stake/on the line with this project; company has a lot riding on this venture /project   

die Idee des Supervisors kam zum Tragen = the supervisor’s idea was brought to fruition

in manchen Unternehmen wird sehr viel Eigeninitiative gefördert = in some companies employees get a lot of empowerment/leeway from their bosses; the supervisor gives staff a lot of latitude 

nicht gleich “ja” sagen  = sometimes one has to resist the urge to promptly say “yes”

von Führungskräften wird erwartet, dass sie bei Entscheidungen nicht lange zögern = good managers are expected not to hesitate/shrink away/shy away from making/facing up to tough decisions/hard calls

wir müssen es wie früher angehen/anpacken = we should return to a back-to-basics approach and not adopt a new tack/wrinkle/twist

die neue Strategie ist überhaupt nicht konform mit der vorherigen Zielsetzung = the new strategy is definitely not convergent with previous goals

wir sollten unsere Strategie feinabstimmen/optimieren = we should hone/finetune our strategy or maybe add/put an own spin/wrinkle on it

unsere Führungsetage betrachtet die Zukunft mit viel Optimismus  = our top executives view the future favorably/see the situation through a rose-colored prism/rose-tinted lenses

die Marketingabteilung beschäftigt sich oft mit Marktanalysen = the marketing department pretty often crunches the numbers  

unsere Führungskräfte haben scheinbar auf die verkehrte Strategie/Taktik gesetzt = it seems that our directors' strategy is flawed; our managers fluffed their lines

die Firma muss sich für die bestmöglichen Investitionen entscheiden = corporation has to cast its lot with the best investment option

manchmal halten Kunden nicht mehr die Treue zu gewissen Marken/Produkten = sometimes consumers change brands/switch allegiance/ loyalty (e.g. from Coke to Pepsi/Boeing to Airbus)

Firma hat sich noch nicht festgelegt, wie sie die Diskriminierungsrichtlinien formuliert = as far as our discrimination/gender policy is concerned the jury is still out/we are still trapped/stuck in limbo

Unternehmen muss sich aus der finanziellen Schieflage/Pattsituation herauswinden = company needs to find its way out of the current financial stand-off/stalemate/deadlock

Konzern soll nicht länger die Entscheidung vor sich herschieben = the aggravation of the financial crisis should definitely force the corporation’s hand to reach/render a decision whether to go ahead with the big overseas venture/project; we shouldn’t hold the line/sweat on the decision much longer

Entscheidung wird von Finanzvorstand vorweggenommen = decision has been second-guessed by finance director

eine Umstrukturierung muss unbedingt her = this organization badly needs a blueprint for meaningful reform/a refocusing exercise/a reconfiguration of its operations; an overhaul of the strategy/a revisit of the operations is in/on the pipeline

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